We Mean It Co.
Marketing
Prepared for More Life
Your TLDR.
Everything in one place.
A full summary of your discovery call + what's included in your proposal — so you have everything you need to make a decision, fast.
01 — Discovery Call TLDR
What We Talked About
  • →Prince shared the full More Life origin story — diagnosed with IBD in 2022, reversed it through 18 months of cold-pressed juicing, confirmed by colonoscopy. This is your biggest brand differentiator. No competitor can replicate it.
  • →Product USPs confirmed: one pound of fruit & veg per bottle, zero water, zero sugar, zero fillers. Even products claiming no sugar in Whole Foods use stevia — More Life is genuinely different.
  • →$47K in revenue generated with zero paid media spend — purely through friends, family, and micro-influencer gifting. Remarkable proof of concept.
  • →Target audience spans multiple segments: gut health community, fitness influencers, models, post-night-out recovery, athletes cutting weight (boxer Frank Martin lost 7lbs in 3 days), and natural weight management seekers.
  • →Existing content includes product shoots, transformation before/afters, cleanse documentation, and story content getting 50%+ engagement with under 500 followers. That is exceptional.
  • →Group cleanses are already a proven community tool — 20-30 people on Zoom, 27-day signup windows, real accountability and results. WMICO recommended a Facebook group to support ongoing community.
  • →WMICO recommended against paid ads at this stage — too early, unit economics not established, easy way to burn budget. Organic first, ads later when the time is right.
  • →WMICO proposed: complimentary website audit, AI lifestyle imagery, UGC video content strategy, and a full organic social plan as the right starting point for launch.
  • →Launch is approximately 3 weeks out — we are ready to move immediately upon signing.
Your Brand Strengths
Medically documented story $47K organic — zero ads 50%+ engagement rate Real transformations Community already built Athlete endorsement
Competitors We're Researching
Julian's Juice Box Raw Juicery Pure Green Raw Generation
WMICO will research all four for content strategy, target audience, and positioning before month one kicks off.
02 — Proposal TLDR — What's Included
Monthly Deliverables — Every Single Month
  • →12 feed posts — 3 per week across Instagram, TikTok & Facebook. Images, graphics, product shots, and educational content.
  • →8 Reels — 2 per week, fully scripted and edited by WMICO. B-roll, UGC edits, product pours, lifestyle content.
  • →Stories — posted ad-hoc based on timely moments, community activity, and announcements.
  • →All captions written by WMICO — on-brand voice, SEO-aware, tailored to each content pillar and audience segment.
  • →AI lifestyle imagery — generated monthly as needed for feed cohesion and product lifestyle moments.
  • →Product lifestyle photos — shot by WMICO using product shipped to us.
  • →B-roll & product content — filmed by WMICO in-house.
  • →Daily community management — 20 min/day responding to DMs, comments, reposts, and tagged content.
  • →Full content calendar — built, scheduled, and submitted for approval 5 business days before the month begins.
  • →UGC footage edited — More Life sources creators, WMICO scripts, directs, and edits all footage.
  • →Monthly strategy call — growth review, upcoming launches, promos, and direction for the month ahead.
  • →Monthly performance report — follower growth, reach, engagement, top posts, Reel views, Stories impressions.
  • →Tiered hashtag sets — built by pillar, refreshed monthly based on performance data.
  • →Trending audio sourced weekly — matched to content type across all Reels.
  • →Group cleanse campaign support — teasing, announcing, and building content around cleanse launches.
One-Time Onboarding Deliverables — Included at Signing
  • →Complimentary website audit — full written recommendations delivered after review
  • →Feed aesthetic mockup — see exactly what your grid will look like before we publish anything
  • →AI imagery sample bank — custom examples built for More Life delivered before launch
  • →Brand voice document — tone, language, and content dos and don'ts
  • →Hashtag master set — built across all five content pillars before month one begins
  • →Creator brief — scripts, shot lists, angles, and direction for Prince's UGC community
Content Pillars — What Every Post Lives Within
  • 01
    Gut Health & Healing — Prince's story, IBS, bloating, gut reset. The brand's most credible and irreplaceable pillar.
  • 02
    Lifestyle & Community — Florida culture, pool days, everyday moments. Real and aspirational.
  • 03
    The Reset — Hangover recovery, post-night-out refresh, snapping discipline back. Relatable and shareable.
  • 04
    Fitness & Body — Athletes, weight management, pre/post-workout, cleanse as a performance tool.
  • 05
    Product & Education — What's in the bottle and why it works. Ingredient spotlights, pour shots, beauty content.
03 — Investment
$3,500
Per Month — Full Service Organic Package
Month-to-month. No long-term contracts. 30 days written notice to cancel.
Everything listed above included. Nothing hidden.
Not Included — Add-Ons
  • →Paid media / Meta ads management
  • →Website redesign or development
  • →Email marketing setup & management
  • →Influencer outreach & negotiation
How We Handle Scope
If you need something outside this scope, we flag it immediately and quote it separately before any work begins. We never say yes and invoice later. Ever.
04 — Let's Get Moving
Your launch is 3 weeks away. Here's how we kick this off fast.
01
This Week
Sign the Agreement
WMICO sends over a simple service agreement. You review, sign, and we send the invoice. No work begins until you're ready and signed.
02
Immediately After Signing
Onboarding & Assets
You ship product to WMICO. Share brand assets, Instagram access, confirmed launch date, and your creator list. We start the website audit, brand voice doc, hashtag master set, and AI imagery sample bank immediately.
03
Week 1-2
Content Bank Built
WMICO films B-roll and product content, generates AI lifestyle imagery, writes all captions, builds the content calendar, and creates the creator brief. Feed aesthetic mockup delivered for your approval.
04
Launch Week
Full Month Ready to Go
You hit launch day with a full month of content scheduled, a cohesive feed, a brand voice, and a community strategy in place. No scrambling. No gaps. Just More Life showing up exactly the way it should.
Ready? Let's go.
All we need is your sign-off and we'll send the agreement and invoice immediately. The sooner we're signed, the more runway we have before your launch — and we want you going live with a full content bank behind you, not scrambling.
Visit wemeanitco.com
Questions? hello@wemeanitco.com — we respond within one business day. Every time.